While multiple Odia and one Sambalpuri version of the number have flooded the social media, many of these have earned viewership in lakhs. In Odisha, wannabe You-Tube stars are trying to ride piggyback on the runaway hit. The original Sinhala song featuring Yohani de Silva and Satheeshan Rathnayaka was produced by Chamath Sangeeth in July 2020. Actors are even making Instagram reels using 15-30 seconds of the song. Some of these covers have gone viral and the artists are now planning second editions. After Amitabh Bachchan and Parineeti Chopra, it’s musicians in Bengal who are outdoing each other in releasing Bengali covers. Three months and over 70 million views later, the hit Sinhala song- ‘ Manike Mage Hithe’ - has left not only India’s top actors and musicians smitten but is fast gaining popularity in far corners of India, with different versions resonating across the country - from Bengali to Garhwali and Tamil to Sambalpuri. KOLKATA/BHUBANESHWAR: On May 22 this year, a music video was uploaded on YouTube in Sri Lanka.
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